This class project was focused on creating a brand design that was both cohesive and inviting. Cozies Cafe features a logotype with a customized, rounded font and energetic lockup. I use a monochrome green palette and rounded patterns to add to the brand’s sense of comfort. Using different values, I create playful typography that exists in layers while remaining readable. Cozies Cafe showcases the energy that playful typography and crisp lines can bring to a brand.