Aim for the Stars

Branding and design for SAACURH’s 2023 Regional Business Conference

The Problem

The South Atlantic Affiliate of College and University Residence Halls (SAACURH) hosts a regional business conference each year. In 2023, this conference hosted over 140 students from various colleges across the region, from Kentucky down to Florida. As the Communications Chair, I was tasked with designing and writing everything: branding, logos, merchandise, social media posts, emails, and more.

The Solution

The conference theme was “Aim for the Stars,” and I incorporated this into every aspect of the branding. I created a fun, playful design for the SAACURH mascot, Louie, and this Astronaut Louie functioned as the conference logo. I used playful typography, soft purples, and stars throughout every aspect of the branding to create a cohesive and energized unit. At the end of the conference, I won both a Golden Louie award and the Most Valuable Conference Chair award for “fueling the energy of the conference with my designs.”