The Problem

The Residential College Association (RCA) for Murray State University hosts numerous events and supports each residence hall in their efforts to connect with students and help them feel more at home. As the Coordinating Officer of Communications, I was tasked with creating branding and materials that would give the 23-24 academic year energy. I was in charge of all visual communication with students, including branding, slide decks, signage, social media, and more.

The Solution

The RCA president wanted to focus on the organization being a family. I created a 70s theme, based on the time period that the song “We are Family” by Sister Sledge was released. The brand used warm colors, funky patterns, and flower imagery to create energy. I also branded each individual event and created matching flyers and signage for each to meet the organization’s needs.