The Problem

Our class was tasked with taking a seller that we found on Amazon and giving them a full brand. This brand needed to stand with our research into brands that sold similar products while also standing out and feeling professional. My brand, Iwell, sold flatpack furniture products.

The Solution

I chose a crisp, rounded font and built the logo out of three simple shapes to create a welcoming open door. I followed this with bright but cool colors: colors that stood out and had a happy energy while also being calming and inviting. In my package design, I used clean lines and simple shapes to create a sleek look. I paired this with simple square type lockups and hierarchy to make a brand that felt simple but strong and fun.