The Problem

Using type from a real ad, our class was tasked with designing a layout that emphasized the things advertised: winter fun, activities, and enjoyment.

The Solution

I gathered images that matched the article’s activities and had smiling people to connect happy emotions to the audience. I referenced the font styles and colors of the company, Bonjour Québec, while trying to add more energy to the advertisement. By using color in my body text and layout, I was able to draw attention to key points and make the composition exciting, drawing readers in.