The Problem

As a class, we were asked to build 3 different logos each for 3 different brands. The logos had to have unique logomarks and logotypes to provide options to our fictional clients.

The Solution

When building logomarks, I focused first on how the designs would appear as monomarks in order to make them clearly readable when in color. I looked to create hierarchy in my type in different ways: weight, size, capitalization, and color. I also looked for ways to alter my typography to create more interesting lockups. When complete, I had created a variety of logos that showcased different type styles and logomarks.